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The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising

By Scott, Walter Dill

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Book Id: WPLBN0002407796
Format Type: PDF eBook :
File Size: 8.7 MB
Reproduction Date: 2012

Title: The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising  
Author: Scott, Walter Dill
Volume:
Language: English
Subject: Advertising, Psychology, Applied, Marketing
Collections: American Libraries Collection
Historic
Publication Date:
1921
Publisher: Boston, Small, Maynard & Co., Publishers

Citation

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Dill, 1869-195, S. W. (1921). The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising. Retrieved from http://www.schoollibrary.com/


Description
Supplemental catalog subcollection information: American Libraries Collection; Historical Literature; Bibliography: p. 409-437

Summary
Contributor: University of California; Digitized from the holdings of the Open Content Alliance (OCA); Additional Subject Descriptions: Advertising; Psychology, Applied; Book digitized by the library of the University of California.

 
 



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